The advertisement that I found to be powerful and persuasive was one involving HEB and Eva Longoria. In this commercial, Eva walks into the produce store and using her sex appeal tell the employee to make the something “disappear”. The whole mood of the commercial is very mysterious and keeps the viewer guessing. Throughout the commercial the employee slips little facts about the store in smoothly to where the viewer hears them but they do not take away from the entertainment side of the commercial. I think this advertisement is powerful because it holds the viewers attention until the very end and it is just an overall interesting commercial that keeps you thinking.
One of the advertising appeals discussed in professor Straubaar’s lecture was sex and affiliation. This is the idea that a person’s gender can represent characteristics in a commercial or advertisement. Another appeal discussed was aggression and dominance. I feel that in a lot of ways this commercial incorporates both of these appeals. Eva uses her sex appeal to get what she wants in the store. She has a confidence and mystery about her that is appealing to employee. I also think she shows dominance and aggression by being powerful over the employee and telling him exactly what she wants done and when he needs to do it. The aggressive side of her is not so much violent but just confident. She knows she’s an attractive woman and uses that to her advantage.
No comments:
Post a Comment